Brand revitalisation, live project, liverpool
Baking product company Renshaw wanted to rejuvenate their brand, creating new office interiors and fresh product packaging that would provide a seamless narrative for their clients and customers. Their current reception had no link to baking, this was something that needed to change; I felt that the first room their clients encounter should encompass all they stand for – their british heritage and devotion to baking. With this in mind, I created a feature wall of memorabilia that celebrated the art of baking, including posters, recipes, photos. Renshaw’s usual colour palette of reds and blues was replaced with a fresh mix of pastel shades – as these colours were not used by any competing company the packaging stood out on the shelf.